October 28 — "Ditch the Itch: Beware the Sham Influencers"

Today's Reading: 2 Timothy 4

There’s a peculiar irony in today’s verse—an itch for truth that refuses to be scratched by it. There’s a craving in the human heart that truth alone can address—but many would rather “scratch” it with something that feels good.

In Paul’s time, “itching ears” was a figure of speech describing people who craved novelty and excitement—listeners who wanted their ears tickled, not their hearts convicted. It was a craving for stimulation, pleasure, and affirmation—an appetite for words that entertain the mind, soothe the ego, but avoid the truth about sin and the cross.

The danger isn’t that people don’t hear truth—it’s that they won’t put up with it. Sound doctrine requires persistence. Commitment. Diligence. It demands that we sit still long enough for the Holy Spirit’s conviction to do its work. But when our spiritual appetites are trained on entertainment, truth feels abrasive. So we listen to influencers that affirm our opinions and mute the ones that don’t. The Greek word Paul used here for “accumulate” means to pile up—a heap of teachers and influencers, all saying what the flesh wants to hear.

In every generation, people have been tempted by what’s new—new ideas, new “truths,” new takes on old doctrines. But the Gospel isn’t a product to be reinvented; it’s a revelation to be received. The saying is true: “If it’s truth, it’s not new. And if it’s new, it’s not truth.” God’s truth is eternal—it doesn’t evolve with culture or bend to trends.

Today, this ailment has gone digital. Our feeds, podcasts, and playlists can become echo chambers where our desires are disguised as doctrines. We scroll for affirmation, not transformation. Myths—Paul calls them. Pleasant words that replace truth with pleasing lies. They’re not always wild fables or obvious falsehoods; sometimes they’re half-truths that sound holy but subtly dethrone Christ from the center. They’re nothing but shams, charades, imitations.

But Paul’s solution is stunningly simple: Preach the Word (verse 2). When the world is itching, only God’s truth can truly scratch and soothe. The Word doesn’t cater—it cuts, cleanses, and heals. It confronts falsehood not with volume, but with clarity. In an age of noise, the steady voice of Scripture becomes the true lifeline of sanity.

So check your spiritual appetite. Do you crave comfort more than correction? Popularity more than purity? Jesus didn’t promise easy truth—but He did promise freedom to those who hold fast to God’s genuine truth (John 8:31–32).

May the Spirit of Truth guard your heart from counterfeit gospels and reawaken your appetite for the living Word. May your ears find delight not in what flatters, but in what frees. And may God’s voice become the one sound you delight in more than any other.